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How dark or pure are you?
Soon you shall hear the secrets of seductive darkness and exquisite purity. Your stylists' hearts and minds will be plunged into torment, as al must choose between the mysterious gleam of pitch black and the pure white shimmer of forbidden heaven.
Speak to your ghd account manager to uncover the mysterious elements of dark and pure...
See more...
Posted: April 30th 2008 4:03pm |
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ghd IV styling set collection
New for 2008 the limited edition ghd IV styling sets include a new ghd IV styler, ghd thermal protector and limited edition ghd black heat resistant role bag, a great accessory for both at home styling and styling on the move. Allows the customer the choice of which size styling iron they would like to purchase with the styling set.
As you would expect a bold new advertising campaign will run through January & February across the top women’s magazines to promote the limited edition ghd IV styling sets.
Ask your Wonderful Life account manager or call Head Office on 02392 456699 for more details.
Posted: January 11th 2008 9:27am |
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Visibility is everything!
Merchandising your salon and letting people know that you sell certain products is key to your retail business
The window is the face that you present to passersby, the first impression you make with customers. Don’t overlook the potential of your display windows to grab the attention of potential customers. Aesthetics in the WEst Midlands use a sandwiche board outside of their salon to grab the attention of the passer by.
Top tips
1) Less is more
2) Make sure that you have the products that you’re advertising in stock!
3) Be creative – but keep a theme in mind
And most importantly go outside to see what your potential customers see when they walk past your salon, do you like what you see? If not your customers probably wont either!
Posted: November 23rd 2007 5:11pm |
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Salons go all out to promote Breakthrough Breast Cancer this October
Salons are getting bolder and brighter this year to raise money and awareness for Breakthrough Breast Cancer.
Darren & Kate who own and manage Lotus Styling, West Sussex, use a local graphics company to create eye catching displays in their front window. Kate believes that the salon gets business from making the most of the merchandising, and advertising that they sell ghd’s. They use a sandwiche board outside of the salon and use striking point of sale which they personalise to grab the attention of any passes by.
Evolution salon in Castle Bromwich, West Midlands, have raised over £4000 for Breakthrough Breast Cancer. They have been featured in their local paper for their fundraising efforts after their assistant manager had her head shaved in aid of the charity. Doing something news worthy can lead to a greater awareness of the salon and an increase in sales.
Let your Wonderful Life account manager know what you’re doing this Christmas to promote your salon and the ghd brand.
Posted: October 25th 2007 5:14pm |
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Don’t miss out on ghd glamour this Christmas
Everything a girl needs this Christmas for ultimate ghd glamour.
Key looks for Autumn/ Winter 2007 include shimmering metallic’s and 40’s inspired glamour. With this information in mind ghd have created the Christmas gift box 2007. Enclosed is the now iconic ghd IV styling iron, matching shimmering gold clutch bag & purse, ghd gold mirror, thermal protection spray & creation spray to create those stylish curls, flicks and waves perfect for gorgeous Christmas glamour.
The extensive advertising schedule starts from 3rd October in all of the top selling glossy magazines, with a new eye catching television campaign to follow.
Posted: October 9th 2007 9:54am |
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